London - Soho

The ice cream was beautifully presented and delicious—I had Stracciatella, caramel, and vanilla shaped like a flower, and my husband had the classic chocolate. I appreciated being able to sample a few flavors before deciding. The self-service machines have limited flexibility, so you do need to ask for help during the process. While the staff seemed a bit impatient at times, they were helpful overall. In the end, we appreciated the assistance and really enjoyed the ice cream. A nice stop for a sweet treat while exploring Soho.

Friendly staff, a modern and high-quality ordering system, and delicious ice cream with a generous portion. The price was relatively high, but the quality made it worth it.

Sravanthi is professional and give us amazing service. She let our kids to try the samples and kids love her recommendation. Amazing ice-cream and perfect with warm welcomed from staffs.

Amorino Gelato in Soho is a late-night treat that hits all the right spots! Visited on a warm May evening, and their fresh, vibrant flavors—served in a stunning flower-shaped cone—were pure joy. The mandarin gelato, a new addition, was zesty and refreshing, perfect for summer. At £5.50 for a small cone, it’s a worthy splurge in Soho’s buzzing heart. The staff were chatty and skilled, crafting each order with flair despite a short 5-minute queue. The cozy shop’s charm makes it ideal for a quick dessert stop near Oxford Street. Highly recommend popping in for a scoop (or two) to cool off in style!

I have nothing to complain about in all honesty, perhaps the price is a bit over the top but it’s Soho and expected. Nevertheless, one of the best ice creams I’ve had. Smooth, creamy, not heavy at all. The hazelnut and chocolate one I took was sooo tasty, could’ve had a bit more chocolate pieces in it based on the price paid. Service wasn’t poor but nothing over the top, they felt bored 😅