London - Soho

I have nothing to complain about in all honesty, perhaps the price is a bit over the top but it’s Soho and expected. Nevertheless, one of the best ice creams I’ve had. Smooth, creamy, not heavy at all. The hazelnut and chocolate one I took was sooo tasty, could’ve had a bit more chocolate pieces in it based on the price paid. Service wasn’t poor but nothing over the top, they felt bored 😅

This is an ice cream shop with several branches in London. They’re known for their popular rose-shaped ice cream, but today I tried something new, ice cream served in a bun. The bun itself was nothing special, but they toasted it, which helped😅 The ice cream here is already tasty, so overall it was pretty good!

Absolutely Amazing! Amazing Flavours and a large variety of them on offer. Large portions for the price you pay, easily equivalent of 2 decent sized scoops of Ice Cream but presented beautifully. Friendly and very talented staff, happy to provide samples of the Ice Cream flavours available.

I recently visited the Amorino Gelato in London Soho and while the gelato itself was just as delicious as expected, I found the experience quite different compared to the Windsor branch. The biggest difference was the service. At Windsor, the staff were incredibly welcoming and really took care of you, whereas in Soho, the server didn’t quite match that level of friendliness. It wasn't bad though ... Another noticeable difference was the portion sizes. Not only did the ice cream seem to be built differently, but the large I ordered felt more like a medium, especially compared to the generous servings at Windsor. The atmosphere was also not as enjoyable. There was quite a few dodgy looking people hanging around, and I felt like I was being stared at by people who looked like they were about to cause trouble. It made the experience feel a bit uncomfortable compared to the more relaxed vibe in Windsor. Overall, the gelato quality remains excellent, but based on service, portion sizes, and the overall atmosphere, I would personally prefer to revisit the Windsor location.

Amorino gelato always makes me happy! All branches visited so far have been consistent with their fabulous flavours and excellent service. Special thanks to Aqib and Ihjaz for their patience with my extraness!