London - Soho

Beautifully crafted gelato with rich, natural flavors. The mango and coconut combo was delicious and refreshing. Staff were friendly and took their time to shape the perfect gelato flower. Great taste and great service—definitely worth a visit!

Amorino Gelato in Soho is a late-night treat that hits all the right spots! Visited on a warm May evening, and their fresh, vibrant flavors—served in a stunning flower-shaped cone—were pure joy. The mandarin gelato, a new addition, was zesty and refreshing, perfect for summer. At £5.50 for a small cone, it’s a worthy splurge in Soho’s buzzing heart. The staff were chatty and skilled, crafting each order with flair despite a short 5-minute queue. The cozy shop’s charm makes it ideal for a quick dessert stop near Oxford Street. Highly recommend popping in for a scoop (or two) to cool off in style!

I have nothing to complain about in all honesty, perhaps the price is a bit over the top but it’s Soho and expected. Nevertheless, one of the best ice creams I’ve had. Smooth, creamy, not heavy at all. The hazelnut and chocolate one I took was sooo tasty, could’ve had a bit more chocolate pieces in it based on the price paid. Service wasn’t poor but nothing over the top, they felt bored 😅

This is an ice cream shop with several branches in London. They’re known for their popular rose-shaped ice cream, but today I tried something new, ice cream served in a bun. The bun itself was nothing special, but they toasted it, which helped😅 The ice cream here is already tasty, so overall it was pretty good!

I recently visited the Amorino Gelato in London Soho and while the gelato itself was just as delicious as expected, I found the experience quite different compared to the Windsor branch. The biggest difference was the service. At Windsor, the staff were incredibly welcoming and really took care of you, whereas in Soho, the server didn’t quite match that level of friendliness. It wasn't bad though ... Another noticeable difference was the portion sizes. Not only did the ice cream seem to be built differently, but the large I ordered felt more like a medium, especially compared to the generous servings at Windsor. The atmosphere was also not as enjoyable. There was quite a few dodgy looking people hanging around, and I felt like I was being stared at by people who looked like they were about to cause trouble. It made the experience feel a bit uncomfortable compared to the more relaxed vibe in Windsor. Overall, the gelato quality remains excellent, but based on service, portion sizes, and the overall atmosphere, I would personally prefer to revisit the Windsor location.